2024年6月20日，高科技植物精粹品牌法国希思黎，于上海环球金融中心100层隆重召开全新日间防护精华乳上市发布会。

这款新升级的日间防护精华乳为生活在都市环境中的人群研发。品牌深耕『环境暴露』 对于皮肤的侵害，在原有的UV强阻隔、抗老化[]等基础上升级，强化了防御『环境暴露』和抑制刺激反应扩散的效果。其独特的“微囊过滤系统“以及多种高科技植物精粹，通过外防护、内净化、自抵御，三位一体，提供七重防护，重焕肌肤弹润明亮的年轻态。

法国希思黎全新日间防护精华乳

活动现场位于上海环球金融中心100层，云端之上，法国希思黎亚太区总裁 Nicolas Chesnier 先生和法国希思黎中国区董事总经理彭嘉颖小姐亲临现场，和来宾分享法国希思黎的全新前沿科技。彭嘉颖小姐表示，这款全新的希思黎日间防护精华乳体现了希思黎科研中心的重大突破，可以为所有爱美之人，提供更稳定、持久、有效的整天持久防御呵护，并且有信心其将会在中国市场上大放异彩。

左：法国希思黎亚太区总裁 Nicolas Chesnier 先生

右：法国希思黎中国区董事总经理彭嘉颖小姐

上市活动的最后环节，《品鉴LUXE》主编Yvonne女士采访了法国希思黎亚太区总裁 Nicolas Chesnier 先生，深度了解法国希思黎全新日间防护精华乳的独特之处。

LUXE：As a high-tech product, what is the product positioning for the new SISLEY ALL DAY ALL YEAR ESSENTIAL ANTI-AGING PROTECTION in Sisley? 

全新日间防护精华乳作为一款高科技产品，它在希思黎品牌产品组合中的定位是什么呢？

Nicolas: I feel like the role is the everyday city life protection. You know all day you go to work, When you go in and go out, you have the change of sometimes it's sunny, and sometimes there is air condition and sometimes there are pollution, this is the perfect protection because eighty percent of our aging is linked to external aggression. And ADAY is the perfect way to protect you against all these aggressions. The UV, and the change in temperature.

用一句话来描述,ADAY在我们全系列产品当中的角色。它是一款绝佳的城市使用防护的防护产品。因为ADAY可以抵御外界环境侵害，包括空调、大气污染等各种各样的环境污染对肌肤的损伤。另外，我们知道皮肤的衰老80%是来自于外部侵害，所以ADAY在这方面可以做到保护你免受所有这些侵害的完美方式，包括紫外线和温度变化。

It’s an anti-aging product, focus on protection. It blocks eighty percent of the aging and is a product you can start before your twenty even before. When you are a teenager, because protection is important at any age, and you can keep it all your life, so when you are very young, you can use it alone because you don't need to repair wrinkles or you have a perfect look, but when you get little bit older, you can put it as the last step, but very important step of your skincare. Only use it in the day don't put it at night is for the day protection.

ADAY其实是一款抗老性的防护面霜，所以对于无论什么年龄的人都可以使用。如果是20岁以及20岁之前，皮肤也是比较好的状态，其实单独使用ADAY就可以了；那么随着年龄的增长，我们可以去搭配其他产品，在ADAY使用之前使用。然后日常用的话最好是白天而不是晚上用，因为它是一款日霜。

LUXE: I have noticed that the SISLEY ALL DAY ALL YEAR ESSENTIAL ANTI-AGING PROTECTION can help to protect and build physical and biological barriers, could you share with us the most important new ingredients and benefits?

我关注到，这款日间防护精华乳能帮助保护和塑造物理屏障和生物屏障，可以和我们分享一下其中最重要的新成分与新功效吗？

Nicolas: Every action is important, in the presentation, we show seven actions, and the seven ingredients, one ingredient for one action, where the formula is more complex than that. The formula has about 20 ingredients, but we highlight some of them which were especially powerful. The work of Sisley is very deep to create the ideal formulation, but we prefer to show you all the ideas because it's to understand how the product works.

刚刚就是在我们这个发布会上，提到日间防护精华乳有七重防护的功效。其实每一重防护都非常重要，可能在这个讲解当中，你看到是每一种成分对应于一个防护的功效。事实上，在ADAY它其实蕴含了至少20多种成分，只是我们希望消费者能够了解和熟悉它最重要的成分。但对于希思黎来说，我们讲的是一种植物复合配方。当这个植物配复合配方达到一个最佳功效的时候，才会推到市场，让这个产品的功效可以做到最优化。

I am not able to tell you one ingredient because again is the combination of the ingredient which is very important, but，to play the game and to answer you I will take three, because one would be very far too restrictive. So the first one I would say is from the original formula already is we use encapsulated filters to block UVA UVB. we use encapsulated filters. it meets the UVA and the UVB filters they are in small balls. which remain at the surface of the skin, they don't penetrate the skin even after two hours, so it's very different from UVA and UVB filters which after two hours penetrate the skin and they lose their activity and they can also have some negative impact in the skin. With ADAY, this doesn't happen, it stays stay on the surface of the skin, that's why you are protected all day long, which is very exceptional for sun protection.

那其实对于这个产品功效对应的这个成分,他其实想挑三个成分来和我们分享。其中一个就是在外防护当中,我们品牌当中独创的微囊过滤系统。它就好像一个缓释胶囊可以不断释放产品作用。然后让这个皮肤可以免受UVA和UVB的侵害，八个小时不需要补涂，因为它是逐步去释放来保护皮肤的。

The second active I will name also exists from the previous formula, it’s very new but to reinforce the barrier function of the skin is very important, and we do it with the same simple extract, so you reinforce the balance function of the skin. Not only you block the pollution, but you are from inside is the biological block, you build your skin to be able to make a barrier, this is very important.

然后第二个成分其实也是我们原来All Day All Year 的产品当中所有的，我们前面提到这个产品的作用，三个机制，外防护内净化和另外一个自御力。然后在内净化功效当中有个芝麻籽精粹，芝麻籽精粹可以去防止污染物进一步去渗透到皮肤内层。它牢牢的把这些污染物锁在这个皮肤外面，达到这个皮肤的自我净化的作用。

The third one is a new extract, which is not really an extract. This is a major discovery and pushes us to do the reformation of all the area. Which fight against UV it fights against pollution as well. Then they discovered that pollution is combined with UV, they have a cumulative negative effect is like one plus one equals three or five when they work together. When you have pollution and UV, which is very often as you always have UV in the day. Which is worse, to fight this extract which works on the name AHR is the receptor. It's protein in our organism, which has the capability to accept many kinds of pollutants. To regulate them in a very toxic manner, so they don’t want this protein to be active. So this is a very powerful and very important part of the product.

然后第三个成分就是我们这次All Day All Year 的升级版的新的一个成分叫蒲公英精粹，蒲公英精粹是一个非常强大的植物成分。因为前面在这个演讲当中，我们有讲到污染如果和UV结合在一起，其实对皮肤的损伤会产生叠加左右，就像我们说的1+1，其实大于二，甚至大于三大于四。这样对皮肤的损害非常厉害。那关于蒲公英精粹，我们也有提到一大发现，有关污染的雷达也就是AHR受体，那这个受体的学名叫芳香烃化合物。所以，它的这个作用是，它会在没有污染物的情况下保持一个休眠状态，它是不活跃的；但一旦它接收到这个污染物以后，它会立刻把污染物附着在它的身上，然后它迅速转移到细胞核当中，从而的话，让这个细胞里面的污染物四处的扩散。那这个蒲公英精粹就可以有效去克制附着在AHR这个受体当中的污染物在细胞核当中的扩散，从而达到对皮肤的这个损害状态可以降低到最低。

So this action is a new action in the seven actions. they are three actions which are new in the new formulation and I think in the presentation eighteen ingredients, one of the actions are two ingredients. We would always like to keep the original formula, ADAY has been nineteen years, we only reformulate if there is a good reason.

刚才也提到我们有七重防护，七重防护当中这个新的这个配方大概是有3到4种配方。尼古拉斯先生也说到，如果这个配方好的话，我们会一直沿用的，包括这个19年以来这个也是ADAY的第一次升级。所以当我们发现这个产品，它有新的一个配方可以让这个功效达到最大化，或者是因为这个新的发现而运用到这些配方的话，我们才会把这个配方用到产品当中。

A good reason it means is a discovery of more knowledge of the skin, we work on it and we see the possibility to do even better, so that's the case where we have a reformulation.

配方的升级得益于这个科学发现，因为我们发现科技发现会让我们肌肤方面会得到更大这样的拓展，所以才会有这样的配方升级这样的一件事。

LUXE: The importance of the skin barrier has been increasingly recognized. So what should we do to ensure healthy skin barrier function? Do you have any suggestions?

肌肤屏障的重要性已经被越来越多的人关注到。那么我们应该如何保证肌肤屏障功能健康运行呢？您有什么建议吗？

Nicolas: The barrier function is so important, even to our scientific director. When we originally launched it, he has been using it and trying it on his skin, and to reinforce the body function. Then he went to the holiday in the Turkey, which very hot, very sunny, without sun care, only he has been using All Day All Year, but he wanted to test as a scientist, he did not get any sun burn, then we saw he said his skin is very sensitive and his skin defenses are very poor. So his journey can be very tough, if the barrier function is broken or damaged, the pollutants will not work and have some damage. To reinforce the barrier function, it's not directly the anti-aging action like fight the wrinkle or brings back the elasticity, but it does a very strong anti-aging result, which is quite global because your skin is able to defend it.

最好的建议就是每天都使用All Day All Year 的这个产品，每天用每年用，坚持要使用，那一定是对皮肤这个屏障最很好的保护。那刚才也举了个例子，我们总部的研发总监，他其实就是拿他自己这个皮肤去做一个小的一个试验，到这个热的地方去度假。然后用All Day All Year产品，就发现他本身皮肤的物理屏障，皮肤的表皮层没有涂其他的东西，结果皮肤并没有什么受到一点损伤。还有非常重要的地方在于说，如果你要做这个皮肤屏障的保护，

不是代表说，我看到一条纹路了我要去抗衰老或者说我要去恢复皮肤的弹性啊。而是，最起码要保护皮肤屏障的一个基本健康状态，让它保持一个正常的维稳状态，这是一个最基础的一个工作。

if you go in the sun for holiday during the period, for example, if you go to the beach, you need to use a very high protection with SPF fifty or higher, but to re-apply it for every two hours because they don’t last for all day all long. For All Day All Year when we test after eight hours is still the same protection.

刚刚提到度假的打算，他有些建议，如果说你是要去海边或者一些特别热的地方，还是建议您搭配防晒产品，过两个小时需要补涂，以保护皮肤。那如果你是在一些城市的地方去做度假。ADAY一定能帮得到你，因为我们跟其他品牌的产品会有不同之处，其他品牌的可能一些这种防晒或者防护类产品，它每过两个小时，它可能还是要补涂的，但是All Day All Year真的是通过这个微囊，八个小时都不需要补涂的，全方位去保护这个皮肤，也不受外界环境的侵害。

I told you to use All Day All Year because you get the ideal protection in the city, you know when you live in big cities, you get the ideal protection. We should not choose sun care, Sisley has sun care, but sun care is for the holiday, or if you go to play golf or swimming pool. When you should put some care, you need a high SPF for this occasion, but not everyday. Like today or even the sunniest period of the day, to have sun care is not very good, but to have All Day All Year is the ideal product.

所以从他个人建议，如果我们是在城市中生活的话，真的建议大家每天都使用All Day All Year。除非是度假，比方刚刚提到去海边、游泳或者打高尔夫、网球，直接接触太阳很厉害的再去涂防晒产品，但是他也很真心的建议大家就是不要老是涂这种高倍防晒产品，其实对皮肤有很大的伤害，并没有太大的好处。那除非是这个需要这个SPF这样的一个保护。那正常情况下，在城市还是建议大家用ADAY。

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